Why me?
With 20 years of B2B and B2C marketing communications experience, I am a proactive go-getter who delivers results. I understand the importance of working side-by-side with sales and product management to develop strong, aligned marketing campaigns and programs. If you’re looking for a seasoned, process-oriented marketing professional who is known for collaboration, creativity, and fast results, look no further.
Campaign Highlights Reel
Watch the video below to see a recent highlights reel of a product launch I managed from start to finish for a new lithium-ion golf cart battery.
Video production
Strategy, planning, script writing and storyboard development
Managing agencies and external videographers
Basic video editing skills
Website strategy & development
Website/microsite development and management
Content Management System (CMS) development
Search Engine Optimization (SEO) / SEO copywriting
Feedback from a colleague on the Alfa Laval microsite:
“Finally, someone has done something useful for our customers, offering the information they’ve been lacking for so many years.”
Partner incentive programs
Partnering with sales, we developed incentive programs to drive new product sales
Integrated campaign development
Theme, messaging and graphics
Video script and visuals
Photo shoot planning and management
Social media posts and images
Press releases
Website content development
Search engine marketing (SEM) campaign
Digital marketing
Strategy and budget development
Messaging and ad development (text, display, video, retargeting)
Google Ads and Analytics account management
eCommerce platform development and marketing
Event planning & management
Theme, messaging and graphic development
Vendor management and negotiations
Itinerary development
Web landing page development
Email marketing
Exhibition planning & management
Theme and messaging development
Booth build coordination with external vendor
Press event management
Pre and post-show campaigns to drive booth traffic and lead generation
Testimonials
“Sarah is the ideal combination of efficient, effective and creative. I had the pleasure of working with Sarah as her director at Trojan Battery while she spearheaded the launch of our company’s most important product line into multiple markets across all channels globally.
Sarah served as my spearhead for “what good looks like” both in campaign design, tactical strategy and activation. She worked effortlessly to manager difficult situations and challenging stakeholders to ultimately lead us to successful launches. Not only that, but she was a pleasure to work, truly authentic, while often keeping the team light hearted.
Sarah would be a true asset to any team looking for a senior marketing professional who is both strategic and leading, but without fear of doing the hard work to move a project to the finish line.”
“Sarah is a seasoned marketing professional who would be a very strong addition to any firm or marketing team. Sarah joined Hussey Seating Company through an acquisition of Clarin Seating, and quickly stood out as a key asset that we were determined to retain. Fortunately she agreed to join our Marketing team, and during her time at Hussey she demonstrated a solid foundation of marketing fundamentals, along with the drive and curiosity to master emerging channels and integrate them into our marketing mix. As a colleague, I valued Sarah for her strong work ethic, infectious sense of humor and her absolute commitment to meeting our deliverables on-time and on-budget. I’d love to have her on my team today, and she remains the very high standard by which I measure success in her role here at Hussey Seating.”
“Sarah is a go getter with outstanding organizational skills and a knack for getting projects completed with limited resources. At Clarin, Sarah meticulously managed our total marketing efforts including marketing materials, advertisements, brochures, website development, and trade show events. Sarah is quick learner, and works well either by herself or in a team environment. Sarah has a no nonsense approach to getting things done on time and on budget. If the opportunity presented itself again I would not hesitate to hire or recommend Sarah.”
“Sarah is an excellent marketing person with leadership skills and the ability to handle multiple tasks at one time. She has the skills to successfully handle adversiting, media, web-sites, trade shows, communication materials and strategic marketing analysis.”
Resume
Decisive and creative marketing leader with nearly 20 years of experience and a deep understanding and passion for today's marketing strategies. A resourceful leader, skilled at developing highly effective and targeted marketing campaigns.
Awards
2023 Townhall Award - given by the C&D Chief Commercial Officer for being a star witness in a trademark case and going above and beyond to support our sales team.
2022 Core Values Award - given by the C&D marketing and product management team for excellence in product launch campaign development and execution.
2022 Team Player Award - given by the C&D Trojan management team for going above and beyond to support the team.
Experience
Global Marketing Communications Manager
Brooks Automation
Dec 2024 to present
Sr. Marketing Communications Manager
C&D Technologies / Trojan Battery Company
Aug 2021 to Oct 2024
Marketing Communications Manager
Alfa Laval Inc.
Mar 2013 to Aug 2021
Marketing Manager
Hussey Seating / Clarin Seating
Jan 2009 to Mar 2013
Associate Marketing Manager
Life Fitness
Aug 2006 to Oct 2008
Associate Marketing Manager
Broadcast Marketing
Aug 2005 to Aug 2006
Marketing Coordinator
D&K Group
Aug 2004 to Aug 2005
Education
Bachelor of Science in Marketing
Northern Illinois University
Graduated with honors
Skills
Marketing strategy
Digital marketing
Lead generation
Social media marketing
Video production & editing
Integrated marketing campaigns
E-mail marketing
Event planning
Customer Relationship Management (CRM)
Product launches
Brand-building strategies
Vendor management & negotiation
Content development
Emerging marketing technologies
Content Management Systems (CMS)
Outside of work
Pizza maker and taster
Pumpkin carver
Auntie to Grace
Traveler
Spending time with family
Dog mom to Jack & Coco
Cookie decorator
Fisher-woman
Contact me